Walmart, one of the globally acclaimed retailers, has reportedly featured outdoor gear provider Moosejaw on its official website, in a bid to compete with its biggest rival, Amazon, Inc. As per sources, in the year 2017, Walmart had acquired Moosejaw for USD 51 million, on account of its large assortment of outdoor gear and accessories, strong industry relationships, and rich product content.

According to TechCrunch, Moosejaw will reportedly introduce its new Premium Outdoor Store on Walmart’s official website, which would eventually enable Walmart’s online shoppers to access a large variety of outdoor specialty accessories.

As per sources, Moosejaw’s premium outdoor store includes thousands of items from premium brands like Deuter, Craghoppers, First Ascent by Eddie Bauer, Jack Wolfskin, Gramicci, LEKI, KLYMIT, Stonewear and Tentsile. In addition, the store will also carry the full range of Moosejaw-branded jackets, clothing and gear.

As per Eoin Comerford, CEO of Moosejaw, their online store is introducing a completely new outdoor specialty assortment to which Walmart’s customers were oblivious in the past. Moosejaw aims to provide a one stop destination for outdoor enthusiasts where it offers premium outdoor brands from many sources, Comerford added.

As per reliable reports, the Walmart digital store will launch nearly 50 Moosejaw brands on its official website. In addition, the digital store will also feature Walmart.com’s new design, which offers a more modern and clean user interface, and other personalization features.

However, Moosejaw itself carries nearly 500 brands, which might make it slightly difficult for Walmart to select the best brands from Moosejaw’s large brand portfolio.

Reportedly, Walmart shares have climbed more than 20% over the past 12 months, bringing the retailer's market capital to roughly USD 280 billion, whereas Amazon has reportedly acquired a market capital of more than USD 928 billion. Its shares were reported to reach more than 100 percent from its preceding year.