Customers will be offered cashback on the purchase of new Vivo smartphones.

Chinese smartphone manufacturer, Vivo, recently announced that the company has entered into a partnership with the Gurugram based startup Cashify which is one of the leading platforms for selling old gadgets in India.

The new trade-in program called the Vivo Xchange program is aimed at customers who want to upgrade their old smartphones. The program lets customers buy new Vivo smartphones in exchange of their old phones. The offer is valid for existing Vivo phone users as well as for new customers who are looking to upgrade to Vivo. Additionally, the brand has presented an introductory offer in which customers January 16 and 19, 2019 will receive an additional Rs. 1,000 off on the exchange.

To avail the offer customers have to visit the Vivo e-Store and initiate the process. Once customers are able to ascertain that the exchange offer is applicable in their city, they would have to fill in a questionnaire about the condition of their present phone to be provided with an exchange quote for their old smartphone. The quote can be then accepted, and order can be placed for the new Vivo smartphone.

Once the order has been placed with Vivo e-Store, a pickup schedule will be placed by the Cashify team who will come to pick up the old device directly from the customer and arrange for an instant payment of the quoted amount as has been agreed with by Vivo.

The Times of India reported Vivo India Senior Vice President, Jerome Chen, to say that Vivo is a customer centric brand and hence strives to offer great value to its customers. He added that through Vivo’s partnership with Cashify, customers can dispose of their old phones and upgrade to a new Vivo smartphone all through a seamless exchange process.

Significantly, other smartphone manufacturing giants like Xiaomi and Samsung had previously entered in to similar deals with the gadget exchanging platform in 2017 and promoted similar buyback offers.