With growing popularity of augmented reality (AR) and virtual reality (VR) gaming, the interactive video game market is witnessing substantial growth lately. Various interactive video game startups are increasingly working towards innovations in the sector. This momentum, in turn, is bringing in various investors that are keen to invest in this emerging industrial landscape.

Flavourworks, a renowned UK-based video game developer, reportedly announced that it raised $3.8 million from its Series A funding round that was led by Hiro Capital, a Luxembourg/London based technology venture capital fund. The company would use the raised capital for its new interactive movie games portfolio, which integrates interactive gameplay with live-action video.

Meanwhile, Sky Ventures was a co-investor that participated in the funding round along with Hiro Capital.

Flavourworks is designing a unique and new gaming genre which combines movie and games. The company’s proprietary Touch Video technology allows players to touch the screen to monitor the choices of actors, to have a personalized storyline experience that would reflect their own decisions.

The raised capital is also expected to further deepen the Touch Video technology and further expand the company to work on a thrilling video game pipeline.  

Flavourworks’ first title game, Erica, has recently been published in August by Sony Interactive Entertainment and can be played on the PlayStation 4, and would soon be launched on mobile.

The new game, Erica is a live-action interaction game which changes according to the player’s decisions. Apart from the simple binary choices, the company’s cross-platform Touch Video technology lets the player touch the world by using touchpad present on Sony’s Dualshock 4 or a mobile screen.

Co-founder of Flavourworks, Pavle Mihajlovic stated that Erica integrates the worlds of video games and film in a unique way that has not been done by anyone else before. The company’s technology combines traditional storytelling mechanics with next level interactions and immersive soundtracks that let the player feel, touch and experience interactive and nuanced stories.

Mihajlovic further added that this is the first game that lets the player reach out and touch a live-action, real world and get it to react with in a meaningful way. The company is thrilled to work with its investors to share these experiences across the world.   

Source credit: https://venturebeat.com/2019/11/09/flavourworks-raises-3-8-million-to-make-interactive-games-with-live-action-video/