Sodium lauryl sulfate (SLS) is an anionic surfactant, which is a common ingredient present in many consumer products, including floor cleaners, toothpaste, shampoo, and food thickeners, among others, on account of its wide availability and low cost. It is also a foaming agent that carries out the cleaning process by breaking down oil and grease. Increasing R&D activities focusing on enhancing the efficiency and reducing the harmful effects of SLS have fueled industry expansion over the last few years.

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Moreover, to capitalize on emerging market trends, industry participants are employing lucrative strategies, which has been favorable for the overall business landscape. To cite an instance, in March 2020, Stepan Company, a leading chemical manufacturing company, announced the acquisition of the NatSurFact business from Logos Technologies LLC., a major bio-surfactants manufacturer. The deal facilitated the expansion of Stepan's surfactant business with the integration of NatSurFact's rhamnolipid technology, which supports Stepan's sustainability objectives.

Rhamnolipid is a type of bio-surfactant, which is known for its high biodegradability, low toxicity, and, in certain cases, unique antibacterial capabilities. Fermented biosurfactants provide synergy in various strategic end-use markets, including agriculture, oilfield, personal care & household, industrial, and institutional cleaning. Through the strategic collaboration, Stepan intended to further develop NatSurFact's business and commercialize its bio-surfactant products.

The sodium lauryl sulfate market has been segregated based on application, product, and region. In terms of product, the market has further been divided into dry and liquid. The dry product segment has been categorized into granules, needles, and powder. The powder segment is expected to witness robust growth over the projected timeframe. Increasing preference for SLS powder across several applications like industrial cleaners due to its high solubility compared to needles and granules is likely to boost segmental demand through 2027.

On the basis of application, the sodium lauryl sulfate (SLS) market has been bifurcated into industrial cleaners, dish washing liquid, personal care products, household detergents and cleaners, and others. The industrial cleaners segment is speculated to observe a strong growth trajectory over the review period on account of high safety requirements in the rapidly developing industrial sector in emerging economies. Industrial cleaner applications of SLS include hard surface cleaners, disinfectants, floor maintainers, grease removers, scale removers & cleaners, and so forth.

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From the regional perspective, the Latin America sodium lauryl sulfate market is expected to see substantial revenue growth by 2027, registering a CAGR of around 3.9% over the assessment timeline. Meanwhile, the Middle East & Africa sodium lauryl sulfate industry attained a volume share of more than 4.32% in 2020 and is slated to exhibit optimistic growth through the forecast period.