Adobe, the American multinational software company recently launched a Commerce Cloud, its newest addition to the Experience Cloud. The new commerce cloud comes as a development on the company’s acquisition of Magento in May 2018 for $1.68 billion. This commerce cloud is basically a version of the Magento platform which has been integrated with all other Adobe tools such as Analytics cloud, Marketing Cloud as well as Advertising cloud.

With this step, Adobe has ventured to add the dashboard feature to carefully observe ecommerce strategies. Moreover, it has integrated with Amazon marketplace which permits users to directly handle the interface.

Adobe’s VP, Jason Woosley has been reported to say that this was very important as it closed the last mile in the company’s Experience offering. Furthermore, he added that they had been analyzing the commerce offerings for quite some time and are happy with the settlement.

The VP further emphasized that beside closing of the last mile from a commerce standpoint it is also significant from a data intelligence perspective. Woosley said that it is important to know about customer behavior towards a brand when behavioral data is examined to understand the interactions with content.

In an official Adobe press release the company further elaborated that this newly launched offering nullifies the concern of running the operational aspects of Magento for users. To make sure it offers these services, certain platform tweaks have been made to provide flexibility and scalability.

Woosley also underlined the significance of Amazon integration being launched with the new commerce cloud. He said that they are more specifically involved in capturing data related to initial product search. He further clarifies commerce cloud users would be able to select and decide what inventory must be displayed on their Amazon account along with the cost. This is necessary as many brands want to promote selected products to increase brand awareness and customer database.