Paytm Mall claims it has expanded O2O platform across nation and observed 200% growth in the last 6 months.

Paytm Mall, the Indian e-commerce firm, recently announced that it will be hiring 500 back end technical team members and is aiming for  a turnover of Rs10,000 crore in business in the next 12 months.

This news has come amidst reports that the firm was going to reduce online marketplace business and in due course exit from it. It has undergone some internal reshuffle and changes that have led to revamp and reboot. As per reliable sources, Amit Sinha, Paytm Mall chief operating officer, who is watching over the firm’s business might be given an alternative role.

Paytm Mall claimed it is quickly expanding its online to offline (O2O) platform across the nation and has recorded 200% growth in the last 6 months.

Sources close to the matter revealed Paytm Mall has employed 200 people across various verticals to strengthen the back-end processes and is going to add 300 more over the next few months.

Srinivas Mothey, SVP, Paytm Mall reportedly said that they have observed a strong traction in O2O with business growth by 200% in last 6 months, and thus have continued to double down on the existing business model. He added that Paytm Mall plans to increase workforce by 300 people across technology, business, and product in the forthcoming months.

According to reliable sources, Paytm Mall is planning to cause an upheaval in the grocery sector within the next few months. It is planning to invest more in hyperlocal grocery delivery as well as enter fresh produce space. It has also increased its merchant base that helps to create a traction in grocery segment a vertical that guarantees daily transactions and repeat customers.

Paytm Mall has affiliated with large retail stores such as Reliance Digital, Big Bazaar and Croma; branded stores like Dell, Asus, Lenovo, Samsung to make sure of a strong offline presence in all the major tier II and tier III cities.

As per industry experts, Paytm Mall is currently the third-biggest player in India’s fast-growing online retail space and will expectedly hit $2 billion in gross merchandise sales in 2019.