Nestle Skin Health, a part of Nestle’s global business portfolio, has recently announced the opening of a new affiliate in Kuala Lumpur, Malaysia, in a major effort to consolidate footprints in the Asia-Pacific region. Reportedly, the global leader in skin health is endeavoring to tap into the flourishing market of Malaysia, while serving the growing consumer demand.   

As per authentic sources, Nestle Skin Health is witnessing strong market potential in the region, given the favorable growth of sensitive skin care and personal healthcare products.

According to the New Straits Times, Can Ongen, Head of International Markets & Vice President at Nestle Skin Health, was quoted saying that the company envisions a change in consumers’ perceptions regarding skin health. He added that the company, which is debuting in Kuala Lumpur, will now provide healthcare professionals and consumers with a wider range of new skin health solutions aimed at protecting and improving skin health.

Sources close to the development further revealed that the company’s decision to expand in South-East Asia, with the opening of a dedicated affiliate, is a logical step in its growth strategy. They further claim that the skin health giant intends to establish a significant market presence and closer ties with the customers through its dedicated local teams.

For the record, Cetaphil by Galderma, which is a dermatologically-formulated consumer skincare brand under Nestle Skin Health, was recently awarded the “Consumers’ Most Wanted Brand” in 2018. In the same year, Cetaphil Baby was conferred the “Most Voted Brand of the Year” in the category of baby skin care.

Reportedly, Nael Itani, GM of Indonesia & South-East Asia Export Markets, will be guiding the new Kuala Lumpur office, that will be staffed by a local team and led by Cindy Tiu, Commercial Director. The office will seek additional support from the region’s Nestle Skin Health experts.