Japan’s Murata Manufacturing Co. Ltd. will reportedly launch a service in Indonesia starting this April, that will offer traffic data to address the enduring traffic jams and encourage outdoor advertisements.

Murata's system uses LiDAR technology, which has better environmental adaptability in comparison to cameras, to adapt to varying analytical conditions, such as darkness or rain.

The system can generate traffic volume data and traffic data that segments vehicle-type information, like passenger cars and large vehicles, thanks to its high-precision sensing capabilities. This allows for targeted advertisements based on the desired time period and vehicle type data, such as displaying ads for particular goods for B2B targets during the commuting period.

The system's ability to map regional traffic volumes is expected to expand its use as a source of reference data for city planning, such as the development of shopping centers in high-traffic areas, sources cited.

Norio Nakajima, President at Murata Manufacturing, expressed that as a leading manufacturer of electronic components, the company continues to develop products to assist their customers in the communications industry.

The organization is working to not only provide electronic components and equipment as before but also to grow new digital businesses, such as the provision of sensing data that will lead to tangible solutions, as the global digital transformation continues, he added.

As per reliable sources, the traffic counter system can be incorporated into existing facilities, such as streetlights and pedestrian bridges. Analytical data is provided through a dedicated cloud server, wherein it collects road traffic and environmental data with the aid of mounted sensors and offers real-time data as well as data processed using original algorithms.

About Murata

Murata Manufacturing Co., Ltd. is a leading firm in ceramic-based passive electronic components & solutions, as well as communication and power supply modules. The company is dedicated to the development of cutting-edge electronic materials and high-density, multi-functional, modules.

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https://www.businesswire.com/news/home/20210323005470/en/Murata%E2%80%99s-LiDAR-Based-System-Provides-Data-to-Traffic-Monitoring-Service