4 key trends influencing automotive digital instrument cluster market dynamics
Publisher : Fractovia | Published Date : 2019-12-20Request Sample
Automotive digital instrument cluster market trends are witnessing considerable support from burgeoning advancements in the automotive sector and the growing implementation of digitized vehicle components.
These digital clusters are configurable and can be adapted to match user preferences and generate better interactivity by giving users the ability to modify display contents.
Larger display panels in comparison with their analog counterparts provides the incorporation of various digital benefits like speed, map & navigation, alerts from communication systems and media-on-demand updates.
Furthermore, major industry players are focusing on the development of innovative infotainment systems, which can be integrated with these clusters, enabling digital information display in a single panel through an SoC (system on chip) platform. These platforms generate superior quality 3D graphics displays in mid-level cars, thereby impelling automotive digital instrument cluster market size.
According to a report by Global Market Insights, Inc. the automotive digital instrument cluster market share is expected to exceed over $7 billion by 2025. The report also estimates that shipments will register growth of over 22% through 2025.
Improving quality of graphic display solutions
Reduction in costs of digital and electronic production is facilitating the augmentation of automotive digital instrument clusters. Likewise, proliferating development of enhanced color displays and sophisticated graphic displays present positive growth opportunities for automotive digital instrument cluster industry players to create clusters with larger displays
Various algorithms in e-cockpits like fisheye detection, occupancy detection, around-view monitoring (360° AVM), Driver Monitoring System (DMS) and rearview monitoring proliferate the demand for large instrument clusters. For example, Visteon Corporation in May 2019 introduced their new cockpit domain controller SmartCore in India, which is used to power hybrid and digital instrument clusters and infotainment systems in the TATA Harrier SUV cars.
Rising adoption of OLEDs in luxury automobiles
The use of OLED in display panels of new vehicles is gaining immense popularity owing to their ability to produce slim, flexible and lightweight displays. OLED displays demonstrate application potential in the production of vehicles including media, navigation, internal & external lighting, head-up display and instrument clusters. An example would be LG Display’s introduction of FHD 12.3” curved plastic-based flexible OLEDs in conjunction with Cadillac, Mercedes and Tesla in 2018.
Furthermore, as the demand for high quality infotainment systems in luxury vehicles continues to rise, manufacturers across the industry are extensively incorporating OLEDs as the preferred choice for sophisticated lighting components in the automobiles, owing to the size and adaptability they offer.
Shifting preferences towards larger displays
Key industry players and OEMs in the automotive sector are leveraging larger displays in order to offer users improved vehicle information, provide higher security to drivers and better visuals. The growing popularity of these displays is attributed to the proliferating demand for larger display aesthetics and better features.
The 12-inch display size segment is set to depict a CAGR of over 24% through 2025 across the global automotive digital instrument cluster market landscape. In March 2019, Ford introduced its new 2020 Explorer, which includes a 12.3” digital cluster for efficient vehicle information display. Entry-level, mid-segment and light vehicles, however, will comprise 5-8” displays, thereby cutting down system prices and the general production cost of the vehicle.
Widespread acceptance of EVs in APAC region
The APAC automotive digital instrument cluster market share is witnessing considerable gains as a result of the thriving automotive and component production industries across South Korea, China and Japan. China particularly is experiencing a sizeable surge in the consumption of these systems, owing to the vast implementation of these clusters in the manufacturing of electric vehicles in the region. Facilitated by government backing, heightened public awareness and economical production potential in the region, the China electric vehicle industry is expanding rapidly, in turn fueling industry demand.
Likewise, accelerated growth of the automotive sector is other Asian nations like India, given the improved manufacturing activities, exports and higher passenger vehicle consumption is likely to drive the regional automotive digital instrument cluster market outlook.
