Digital security leader Gemalto and Entrust Datacard, a pioneer in providing trusted identity to secure transactional technology solutions, reportedly announced an expansion of their continued partnership to include a secured framework for internet-connected products.

As per sources, this extended partnership will allow customers to leverage Gemalto’s SafeNet Data Protection On Demand with Entrust Datacard ioTrust Security Solutions to establish trusted & secured identities across their IoT infrastructure while enabling the digital business initiatives.

A recent study on IoT security conducted by Gemalto apparently found that about 90 percent of consumers do not trust the security of IoT devices and only 50 percent of firms are using ‘security-by-design’ approach while developing IoT devices. It also highlighted that more than half consumers are worried about a hacker having control over their devices & data theft due to the interconnection of objects.

If sources are to be believed, this collaboration will try to minimize the security risks and adopt a security-by-design approach. It will simplify the process of creating & maintaining the security of IoT products & services with an integration of cloud for identity management & data protection solutions.

Customers who adopt Entrust’s ioTrust Security Solutions can recognize IoT devices in the early stages of their manufacturing & operational lifecycle while securing data in the IoT infrastructure. Using Gemalto’s SafeNet Data Protection On Demand the firms can protect IoT devices’ identities & data present with cloud-based Hardware Security Modules along with a range of cloud-based key brokering, encryption & key vaulting services.

Todd Moore, Senior VP, Encryption Products, Gemalto said that the firm is pleased that many security providers in the industry are coming together to assimilate solutions and provide security across the entire IoT environment. He added that the partnership with Entrust Datacard marks the beginning of a new era of secured IoT’s where encryption, coding, identity setting, and access management are a packaged solution.