Uberflip, a renowned content marketing platform, has reportedly announced the acquisition of SnapApp, a lead qualification platform. The company plans to enhance lead qualifications for demand marketers by offering extra insights to automate personalized content experiences.

Under the acquisition, 10 to 15 employees of SnapApp would join the Uberflip team. This would bring the total employee headcount of the company to 150. Additionally, SnapApp headquarters would now operate as Uberflip’s Boston office.

CEO of SnapApp, Seth Lieberman stated that Uberflip transformed content marketing’s potential by inventing the term ‘content experience’ and designing a platform that provides marketers with the correct content at each touchpoint to increase demand.

Lieberman further added that the company joins Uberflip to help continue its unparalleled growth and further bring a wide array of novel platform capabilities to Uberflip for demand marketers.

Uberflip stated that its goal is to help companies offer personalized content experience, all throughout the journey of the buyer, by utilizing customer-facing groups. Particularly to organize and centralize content, design personalized experiences and distribute those experiences.   

SnapApp offers a drag-and-drop interface. This interface enables marketers to design interactive experiences and further launch them across several channels.

Chief Marketing Officer and President of Uberflip, Randy Frisch stated that the company focuses on the content experience and not content marketing. In other words, it is not selling workflow and productivity tools for marketers to create videos and write blog posts. Instead, the company helps them showcase their existing content in a more personalized and smarter way.

CEO of Uberflip, Yoav Schwartz stated that SnapApp would continue to operate as it is. Uberflip won’t attempt to combine both companies on day one. The company would get time to assess how the two would work together.

Schwartz further stated that the company’s goal is to help brands expedite their buyer’s engagement across their journey by providing them a personalized content experience. Every go-to-market strategy used by a marketer, irrespective of channel (paid advertisements, email, direct mail, social or other) takes it to a destination that is content-based.

Uberflip did not disclose any financial terms related to the SnapApp acquisition. SnapApp previously gathered $22 million in an investment round, while Uberflip has reportedly raised $36 million.

Source credit: https://techcrunch.com/2019/12/03/uberflip-acquires-snapapp/