India is often known for its large telecom customer base. Over the past few years, the industry has shown dramatic growth owing to factors like affordable tariff rates, roll out of Mobile Number Portability (MNP) service, wider network coverage of 3G and 4G services, and increasing internet usage by subscribers.

However, the growing customer base of private telecom firms like Jio and Airtel due to cheaper data and calling rates have impacted government operated telecom companies, forcing them to roll out new offers that would further their market presence.

Bharat Sanchar Nigam Ltd. (BSNL) recently made similar development when it announced that it has inked a memorandum of understanding (MoU) with the over-the-top (OTT) content platform YuppTV. According to reports, the partnership would allow the streaming platform to provide bundled video content to BSNL’s broadband subscribers.

Moreover, this venture would enable YuppTV to deliver content on 4G, 2.5G and 3G networks of BSNL to its fixed-line users and mobile broadband.

For the record, YuppTV is an on-demand digital streaming platform that publishes content in over 12 languages across South Asia while offering its movies-on-demand streaming service YuppFlix, to the expat market.

Speaking on the development, P K Purwar, Chairman and Managing Director, BSNL, said that the company has over 120 million users and hopes that YuppTV would be a good addition that delivers content on a global scale.

Purwar added that content plays an integral part in driving data consumption and the company intends to work on an exclusive proposition that would deliver an extremely rich experience for BSNL customer.

Reportedly, BSNL has also recently rolled out a plan for revival of its business which consists of offering a suitable package that had components such as 4G spectrum and voluntary retirement scheme (VRS) as well as allowing monetization of BSNL’s available assets.

Source Credit: https://www.livemint.com/companies/news/bsnl-yupptv-team-up-to-offer-video-on-demand-for-users-11571643991164.html