Binge, a new entertainment subscription streaming service of Foxtel, has reportedly appointed The Hallway to handle its media strategy, creative and channel planning.

Binge had launched an offer of a two-week trial for free and then a further subscription of entry for $10 per month, having leveraged the content deals of Foxtel for both global and local programming like BBC, Warner Media, HBO, and NBC Universal.

The Hallway had been appointed after a competitive pitch and shall be involved in the development of the first brand campaign of Binge as well as its media strategy which has been scheduled to be revealed towards early June.

The Hallway’s CEO, Jules Hall said that the company is looking forward to partnering with an ambitious and innovative brand such as Binge. It is also thrilled to be able to craft the campaign to aid in launching the most sought-after entertainment service across Australia, Hall added.

Binge’s Chief commercial Officer, Ant Hearne said that the company is going to launch Binge in Australia as the streaming demand has increased in the country and the people have been seeking fresh content. The firm needed an agency partner who was capable of combining data smarts, holistic approach and creativity towards media, Hearne said, adding that The Hallway is capable of bringing all of it together in one team and also sharing its focus towards business growth and marketing effectiveness.

The company also appreciated the work done by Lou Crompton, the CMO of Binge, and all that her team has been able to create with The Hallway, claiming that it is looking forward to introducing the BINGE brand as well as an experience to all Aussies.

The Foxtel had moved its creative account from the DDB Sydney to Saatchi & Saatchi earlier in the year.

Source Credit- https://mumbrella.com.au/ddb-sydneys-carl-ratcliff-launches-creative-consultancy-this-is-the-day-629765