BeautyHealth, a global category-creating company, has recently announced that its leading brand Hydrafacial is set to enter the brand-new wellness floor at Galeries Lafayette Haussmann, a true Paris institution, in collaboration with Innerskin, a firm specializing in premium skincare products.
Reportedly, La Wellness Galerie, scheduled to open in September, will be the largest dedicated wellness space across Europe.
Speaking on the latest development, BeautyHealth President & Chief Executive Officer, Andrew Stanleick, stated that the firm is excited about collaborating with Innerskin as this will help bring cutting-edge Hydrafacial technology to a Paris-based institution, Galeries Lafayette.
The firm is committed to offering Hydrafacial at places where consumers work, play, and live. According to Stanleick, Innerskin is an ideal partner for bringing the flagship experience to La Wellness Galerie.
Andrew further commented that customers are increasingly blending beauty and wellness, and Hydrafacial caters to their needs by providing a glow-giving, confidence-boosting experience to encourage customers to visit the store and carry out other shopping tasks simultaneously.
This collaboration exemplifies Hydrafacial’s hypergrowth omnichannel strategy at La Wellness Galerie by providing customers with the entire treatment experience of the brand at a luxurious venue.
Furthermore, Hydrafacial is renowned for bringing customers to the establishments of its partners, from spas and medical aesthetics practices to retail and hospitality locations, serving as a gateway to other goods and services.
Commenting on the move, Chrystelle Eid, Innerskin President & CEO, has stated that Innerskin understands the relationship between skin health and beauty. With both firms having a shared vision, Eid has expressed that Innerskin is excited to collaborate with BeautyHealth and bring Hydrafacial to La Wellness Galerie.
Eid further added that Innerskin’s experts consider Hydrafacial treatments crucial in all skincare plans since healthy skin responds better to other medical treatments. The firm is keen on sharing this with the larger French community.