The APAC cosmetic preservative market is set to observe significant growth over the forecast spell ending 2028, owing to the increasing focus on improving the shelf life of beauty products. Additionally, escalating sales of skincare products since the start of the COVID-19 pandemic will further boost industry expansion.
Cosmetic preservatives refer to essential ingredients that prevent contamination of beauty products during formulation, storage, shipment, or consumer usage. In the Asia Pacific region, these products are gaining widespread popularity, mainly due to the thriving beauty and cosmetics sectors in the region.
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The APAC cosmetic preservative market is bifurcated in terms of product, preservative boosters, application, and country.
Based on product, the APAC cosmetic preservative industry is categorized into natural and synthetic preservatives. The natural segment is further segmented into organic acids, natural antioxidants, essential oils, and plant/herbal extracts.
Organic acids segment is further categorized into benzoic acid, sodium benzoate, anisic acid, potassium sorbate/sorbic acid, and levulinic acid.
Among these, sodium benzoate is gaining momentum as a cosmetic preservative in the Asia Pacific owing to its increasing use in curbing the growth of harmful yeasts or bacteria in cosmetic products.
Anisic acid, on the other hand, possesses benefits such as skin softening and antiseptic properties and as such is finding growing use as a preservative in cosmetic formulations.
The potassium sorbate segment is set to witness considerable demand over the estimated timeline as well. The substance is often used in personal care products and serves as a milder alternative to paraben-based preservatives.
Levulinic acid is also used extensively as an additive in skincare formulations, which will boost market trends for its segment considerably over the projected timeline.
The natural antioxidants product segment is also set to witness tremendous growth over the forecast period. This is mainly due to the product's usefulness in safeguarding cosmetic products against oxidative degradation.
The use of essential oils as a natural cosmetic preservative in the APAC region is expected to drive healthy industry growth over the years, fostered by the benefits associated with these oils, including protection of akin from dark spots and acne.
Meanwhile, the plant/herbal extracts will witness a rise in demand as well, given their antiseptic and anti-inflammatory properties, which are critical in modern personal care products.
The synthetic product segment in the APAC cosmetic preservative market is categorized into parabens, Formaldehyde releasers, phenol derivatives, and quaternary ammonium compounds.
Parabens include methyl paraben, propyl paraben and ethyl paraben. Of these, the propyl paraben segment is poised to witness a rise in demand as a crucial preservative in creams, lotions, and shampoos.
Ethyl paraben, on the other hand, is used to formulate various personal care products, to reduce the risk of microbial contamination.
The formaldehyde releasers segment is also set to witness rapid growth due to the increasing awareness regarding dermatological functions as well as the implementation of strict regulations for the formulation of skincare products.
Phenol derivatives are also expected to gain momentum as synthetic preservatives for cosmetics in the Asia Pacific, owing to the escalating demand for long-lasting, high-quality deodorant and fragrance solutions.
The APAC cosmetic preservative market from the quaternary ammonium compounds segment is further bifurcated into Benzalkonium chloride, cetylpyridinium chloride, and Other quaternary ammonium compounds.
Benzalkonium chloride segment is set to gain momentum mainly to mitigate microorganism growth in cosmetics formulations, whereas cetylpyridinium chloride's salt antiseptic properties make it well suited for anti-infective formulations.
Other quaternary ammonium compounds will also witness lucrative growth given their use in the preparation of long-shelf-life and skin-enhancing products.
Proliferating demand for beauty products with purifying qualities is likely to boost APAC cosmetic preservative industry demand from the alcohols synthetic product segment.
The Phenoxyethanol segment, meanwhile, will grow exponentially due to the Increasing demand for aromatic cosmetics and long-lasting fragrances. Benzyl alcohol will also emerge as a lucrative product segment, for use as an effective and light ingredient with alcohol properties.
As a moisture-binding agent, used extensively as a cosmetic preservative in the production of products like skin creams, lotions, and shampoos, the Hexanediol segment is projected to register substantial growth over the forecast period.
Penthylenglycol is also becoming a major synthetic cosmetic preservative in the Asia Pacific, owing to evolving perceptions regarding cosmetic ingredients and the subsequent shift towards high-quality cosmetic products. Likewise, Propanediol is used in the manufacturing of high-quality products since it dissolves easily.
The butylene glycol segment is also set to observe a positive growth trajectory, as a conditioning agent that enhanced the texture and softness of skin & hair.
The CHA synthetic cosmetic product segment will emerge as a prominent solution in the personal care domain given its base as a flavoring agent. Evolving consumer buying behavior and the substantial rise in demand for quick-acting cosmetic solutions will push demand for Chlorphenesin substantially in the years ahead.
CMI/MI is likely to become a key synthetic product segment in the APAC cosmetic preservative market, as it is highly resistant to oxidation as well as microbes, and is thus used for the manufacturing of personal care products.
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The IPBC will also witness a positive growth trajectory. The product is highly water-soluble and thus has strong application potential in the production of cosmetics and personal care formulations. Meanwhile, Chlorhexidine gluconate will record commendable demand owing to its role as a high-quality antiseptic and disinfectant preservative solution for cosmetics.
Skin conditioning and moisturizing properties of Glyceryl undecylenate will fuel product demand over the estimated timeline. Other synthetic cosmetic preservative product segment includes hyaluronic acid, which demonstrates strong potential in preventing dryness, sagging skin, and wrinkles.
Concerning preservative boosters, the APAC cosmetic preservative market is further segmented into Caprylyl glycol, Ethylhexylglycerin, Glyceryl caprylate, Decylene glycol, Hydroacetophenone, and Others. Of these, the Hydroxyacetophenone segment is set to gain significant traction over the forecast spell. The substance is used as a skin conditioning and synthetic antioxidant ingredient for the manufacturing of personal care and cosmetic products, contributing to segmental progress.
On the other hand, the decylene glycol segment is expected to register increased demand given the product's ability to induce active properties such as preservative booster in cosmetics formulations.
The other segment includes preservative boosters used to produce cosmetics with long shelf lives and better resistance to fungus, water, oxidation, or sunlight, which could boost product demand.
Based on application, the APAC cosmetic preservative industry is segregated into skincare, haircare, toiletries, baby products, fragranced and perfumes, wet wipes/facial masks, and others. The toiletries segment will witness a commendable growth trajectory, owing to the widespread use of cosmetic preservatives in fortifying such products, and ensuring high resistance to water, moisture, and air.
APAC cosmetic preservative market from the fragrance and perfumes segment will also grow exponentially since these preservatives can retain aroma under difficult conditions.
The use of cosmetic preservatives in baby product applications is set to increase as well. This is credited mainly to the strict regulations and mandates associated with the development of baby products. Other applications include skincare solutions like natural sunscreen, which will witness a rise in demand over the upcoming years.
From a country-level perspective, the APAC cosmetic preservative industry has been divided into Japan, China, Australia, South Korea, New Zealand, Malaysia, Myanmar, Indonesia, Thailand, Vietnam, Cambodia, Laos, Philippines, and Singapore.
South Korea cosmetic preservatives market will gain rapid momentum amid evolving consumer perceptions regarding skincare and health.
Stringent government mandates pertaining to the production of safer skincare solutions for babies will boost Australia cosmetic preservative industry share.
New Zealand will emerge as a lucrative revenue pocket for the APAC cosmetic preservative industry. This is primarily due to the surging demand for OTC (over the counter) and quick action cosmetic formulations.
The cosmetic preservative business landscape in Thailand is poised to grow exponentially. Rising demand for high-quality products like creams and lotions, as well as growing disposable incomes and inclination towards international brands, will boost regional market share.
In Malaysia, the cosmetic preservative industry will expand rapidly, owing to changing perceptions of skincare and demand for international products.
Growing demand for luxury fragrances and long-lasting deodorants will boost industry share in Indonesia. Increasing disposable incomes and improving living standards in Myanmar will add impetus to regional cosmetic preservative industry expansion.
Cambodia, meanwhile, will become a prominent revenue prospect for the cosmetic preservative market in the Asia Pacific, due to the surge in demand for natural, herbal extract-based cosmetics.
Rising risk of UV radiation exposure and the increasing burden of global warming will propel Philippines cosmetic preservative business growth.
High-performance preservative ingredients are becoming increasingly popular in cosmetic preparations in Laos, which could contribute to regional industry progress. Likewise, the APAC cosmetic preservative market will reap significant benefits in Singapore, on account of the burgeoning awareness regarding the merits of antioxidant natural ingredients in cosmetic formulations.
Ravi Chawat holds a bachelor's degree in Electronics and Telecommunication Engineering. He has worked closely with industry specialists from different segments including chemicals, food and beverages, construction and manufacturing & energy and power. Ravi's article concentrates principally on balancing relevant data but never at the expense of making the content engaging. He believes in giving fair-minded information to guide significant business choices. [email protected] | https://twitter.com/RaviChawat
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