Amp, Amazon’s live radio platform, is reportedly planning to launch a new creator fund to reward creators who make engaging shows and gain loyal audiences.

Without specifying the amount, a spokesperson from Amp stated that millions of dollars have been set aside to pay creators through monthly awards. According to the company, the range of rewards for each creator depends on several factors, and the number of creators it pays each month may vary.

Any qualified creator who has performed a show in a valid month is eligible to receive compensation from the fund. The show’s performance and the listener’s involvement, such as its reception by both new and returning viewers, will be the evaluation criteria.

According to the company, the variables Amazon employs to calculate the incentive may change over time, as it explores alternative methods of compensating the artists.

Every month, awards will be automatically considered for all qualifying Amp creators. Those who have been chosen will be notified by email and given instructions regarding steps to claim their rewards.

However, one must follow the Amp rules and be located in the US to be eligible to get awards from the creator fund. Additionally, the participant must be at least 18 years old. If the applicant’s age is between 13 to 17, the application's terms of service must be accepted by a parent or legal guardian to establish a payment account.

Amazon launched the Amp platform in March to let users host live radio shows in which they may serve as a DJ, taking calls and playing tracks from its catalog of licensed music. With the release of the app, Amazon finally entered the market for live audio.

Although Clubhouse may have given the live audio market a boost by creating a new structure for live audio social interactions, the idea has since been adopted by a few competitors, including Spotify's Greenroom as well as Twitter's Spaces.

Source credit: https://techcrunch.com/2022/09/15/amazons-live-radio-app-amp-is-launching-a-new-creator-fund/